The SQR. idea

Few products. Chosen with care.

Every formula does one job well. Peptides for firmness, hydration for calm, plant oils for glow. Vegan, cruelty-free and packaged in the simplest shape we know: the square.

Explore the collection

The sets

Simple formulas. Clear routines.

Vegan skincare designed in Stockholm. A few ingredients that each do one job, in three steps morning and evening.

  • Designed in Stockholm

    Nordic design and carefully chosen formulas.

  • Vegan and cruelty-free

    Formulated without animal-derived ingredients and never tested on animals.

  • Delivery across Europe

    Free shipping from 750 SEK in Sweden. Prices in SEK, DKK and EUR.